We’re so excited to see sustainable fashion gaining traction in India! It’s a shift we’ve been awaiting a long time, and we’re grateful to be part of it. People are increasingly asking the right questions, looking beyond trends, and wanting to make choices that do minimal harm to the planet.
If you’ve ever found yourself wondering what’s genuine and what’s just greenwashing, you’re definitely not alone. That’s why we’re unpacking some of the most common myths around sustainable clothing for women, and what truly sets a conscious brand apart.
Myth 1: Eco-friendly clothing feels rough and scratchy
We hear this one a lot, and we get it. But the eco-friendly fabrics of today have evolved to be smooth and soft to touch. We pay great attention to the feel of the fabric, how well it holds up after multiple washes, and how well it retains its color.
Our collections include soft, breathable fabrics like hemp, organic cotton, linen, and Tencel™, all thoughtfully chosen to be kind to the skin and less harsh on the environment.
Every piece is designed to feel as good as it looks, with easy silhouettes and versatile designs that you can style in different ways and wear for as often as you like.
Myth 2: It’s only about fabric
True sustainability goes beyond the eco-friendly raw materials. It includes fair wages for the artisans, providing them safe working conditions, and making conscious choices at every stage of the process.
At Reistor, our business is built with women at the forefront, especially talented women from underserved communities. Women are at the heart of everything we do. They’re part of our design team, stitching unit, logistics crew, and everyday operations. We care about the people who make your clothes just as much as we care about how those clothes are made.
Myth 3: All eco-friendly brands are the real deal
It’s easy to get caught up in the eco-friendly talk. But not all ethical clothing brands that claim to be conscious and mindful, mean it. That’s why we hold ourselves to a standard of honesty and transparency, because we believe you deserve to know the story behind what you wear.
From using shell buttons instead of plastic to low-waste packaging and conscious manufacturing, every step is a deliberate one. At Reistor, we believe it’s not just about claiming the right things, but doing them consistently.
Myth 4: Sustainable clothing = boring basics
Our collections are full of easy silhouettes, elevated styles, and timeless prints that make everyday dressing effortless. From flowy floral dresses to chic rompers, jackets, skirts, and coord sets, our pieces are versatile and flattering.
You’ll find earthy neutrals like dusty brown, powder pink, light blue, and a touch of classic black and timeless whites and off-whites. Whether it’s a brunch, a work meeting, or a beach holiday, you’ll always find something from our collections that will fit the bill.
Myth 5: It’s too expensive
It’s true: premium quality fabrics and ethical processes come with a price tag. But, at Reistor, we believe that buying less, and wearing what you love more often, is the most sustainable choice you can make.
Our pieces are made to last, to layer, and to blend seamlessly into your existing wardrobe. With each purchase, you're not just buying a beautiful outfit, but also uplifting underserved communities, empowering women, and supporting ethical production practices. You’re paving the way for thoughtful designs and a mindful way of living.
That’s value that goes far beyond the price tag.
Myth 6: Slow fashion isn’t comfortable
Today’s sustainable fabrics are designed for real life: stylish, soft, breathable, and easy to move in. Whether you’re lounging at home, stepping out for errands, heading for a spontaneous brunch, or traveling, our clothes are meant to go wherever your day takes you. Comfort is always a key part of the design, because what feels good on the skin feels even better when it is gentle on the planet as well!
Myth 7: Sustainable fashion is just another trend
Sustainable, mindful living might be getting a lot of attention lately, but it’s never just been a trend for us. At Reistor, sustainability isn’t a checklist or a clever marketing angle. It’s part of who we are, and that’s at the core of every decision we make, from how we source our fabrics to how we pack your order.
We don’t claim to be perfect, but we’re constantly trying to do better for the planet, and for the people we work with. For us, sustainability is both a practice and a promise.
Summing it up:
At its core, sustainable clothing is just about being thoughtful, making mindful choices, choosing progress over perfection, and finding pieces that reflect what matters to you.
At Reistor, we’re here to make mindful shopping easier. Our clothes are designed to feel good, look timeless, and do as little harm as possible. If this cleared up a few questions, we’re glad. And if you’re thinking of starting your own journey into conscious fashion, we’ve got pieces that are made to last, and made for you.
